C-level

There’s continuing confusion about whether a CTO is a “business role” or a “technical role“.

I’m not sure why this get’s confused. Any C-level role is a business role because every C-level role is strategic.

But the value of any C-level hire is their ability to judge whether a strategy is good or not – that’s literally what you are paying for.

If I hire a CFO, I’m not expecting them to spend all day in front of Xero typing in expense claims.

But I am expecting them to have done that at some point in their career.

If I hire a CMO, I’m not expecting them to log in to every social media platform and export the stats and then produce a report.

But I am expecting them to have done that at some point in their career.

I’ve noticed when I do posts like this there seems to be a trend towards homogenisation of roles in the senior teams at early-stage businesses. Your senior specialists need to have done the nitty gritty of the job they’re trying to lead for, ideally, most of their career before they get to you.

17/Sep/2023